Rocsol foods limited, a subsidiary of Rocsol investment is expanding into the food and agriculture with the launch of Rayna Roasted Oat Flour.
Rayna Oat Flour comes in a re-sealable pack of 1.5kg and 750g which is to be sold at N1, 400 and N750 respectively with a life span of 18-24 months and duly certified by Nafdac.
At Distributors Business Forum ordered by the organization, The Acting Managing Director Rocsol foods, Joseph Igori described the new Oat Flour as premium product and the finest product ushered into the market in terms of value for price; birthed after years of planning, research, design and therefore urged distributors , marketers, eateries, hotels and consumers to immediately key into it.
Speaking at the product launch in Lagos with marketers and distributors, Joseph Igori explained that Rocsol Investment Limited is known for many things which includes Construction, Road sign mark, Technology, Real Estate, Power and Mining. But, in a bid to diversify into other sectors like agriculture and food the Organization indicates attention in oat because of the “nutritional and health importance it would add to the consumers”.
He said:
“We’re an investment company and we take into opportunities when we see it.
“The launch of Rayna Roasted Oat is not just about to make money; as a business enterprise, we often focus only in making money, but we also anticipate in creating value and giving society the best product. That is why of all products; we decided to deal in Oat because of the health benefits it gives to our consumers and the public.
“And the partnership we are forming with our distributors is to ensure we have a means of creating work for other people as well, so it’s a two prompt system we are running here, we are creating value for the consumers and then creating convivial atmosphere for our partners to operate.
“What we bring into the market is a premium product selling at market value price. It is not like we are bringing Mercedes and selling it to you at a Toyota price. We’re bringing in the best product to the market in terms of value for price.
“It all began in year 2014 but major plans of creating this product started in 2017, the product planning stage, the designs and qualities of the product itself show the time we have spent planning Rayna Oat.
“We have had challenges which are peculiar to Nigerian business environment such as disappointment from vendors, pricing, logistics, staffing and funding .
“I don’t see any other competition at the moment but we will keep a closer look at the market, we don’t expect to dominate the market today or tomorrow but we will break through and dominate the market just the way we’ve grow our other businesses.”
Also commenting on the unique features of Rayna Roasted Oat Flour, the Chief Operating Officer, Bukola Adedigba said:
“Rayna Roasted Oat Flour is the first food product made from whole grain.
“We have packed Rayna Oat to make sure it is free of any sort of contamination that may arise especially for those having allergies. So, what we have is premium soluble fibre oat that is not mix with any ingredient; it is multipurpose, it is roasted, you can use it for anything; to bake, cook, as thickener and as your swallow.
“Out of all other products in the market, only Rayna product has a re-sealable pack, once you open it you can reseal it back, protecting the quality, preventing it not to get contaminated. Once you open the product, it would still be well premium till the day you empty the pack.
“Looking at the whole package itself; you would want to buy it for any amount, I am not sure of other products, but I am very sure of Rayna Roasted Oat. For the fact that it’s multipurpose, there are some products we tried here today for sample, we made use of Rayna to bake cakes, cookies, and biscuit, all made from this Rayna Oat and so far we’ve had fantastic feedback.
“We hope to transfer our spirit of excellence into our products and do make sure that we give people premium products brand something every consumer must look forward to.
“Our buy word for Rayna Oat is “Living for tomorrow’’, we believe whatever you eat now is deposited for your tomorrow and that Is the reason we have taken conscious efforts in whatever we’re producing so that Rayna foods is mentally and healthily ready for you to consume.”
Also speaking on the health benefits of the product she said:
“For those that have diabetes, those struggling with their sugar level or cholesterol rather, it is a good product that helps lower cholesterol levels, boost immune system, decreased risk of infants to 6 months in developing asthma, improve well-being and reduces laxative in aged ones.” 
